What is Search Engine Optimization
Search Engine Optimization (SEO) is a set of techniques and strategies designed to improve a website's visibility in search engine results, such as Google or Bing. SEO aims to boost organic (unpaid) traffic to a website by enhancing its chances of appearing in pertinent search queries. Effective SEO involves optimizing various elements of a website to align with what search engines value most Key Components of SEO Keyword Research: Identifying words and phrases (keywords) that potential visitors use to search for relevant information. This involves choosing keywords with the right balance between search volume and competition. On-page SEO: Enhancing components within the website itself, which includes: Producing valuable, high-quality, and pertinent content for users. Titles and Headers: Crafting clear, keyword-focused titles, meta descriptions, and header tags (H1, H2, etc.). Internal Linking: Linking to relevant pages within the same site to improve user experience and site stru...